How To Write A Postcard For Marketing Your Business

As a cost-effective way to deliver important messages and promotions, postcards are highly effective at driving customer actions. By using the right design, audience selection, and offer, business postcards help you drive new customers and grow your company.


Use a high-resolution, attention-grabbing image to catch the eye of your recipient. Then, pair the image with a first-hand testimonial to increase the credibility of your message and generate trust from your audience. You can also include a call to action on both sides of the postcard, which can boost response rates. A special offer, such as a discount or freebie, can also motivate quick responses from your target market.

Keep in mind that postcards are often delivered in a stack of mail, and it may take a few seconds for recipients to focus on your message. This makes it even more important to ensure that the headline of your postcard grabs attention and creates desire.

To do this, make sure that it is clear and concise while still conveying your company’s unique value proposition. You can use the space on the front of your postcard to tell a story, highlight your brand colors, or provide additional information that supports your primary call to action. But remember to stick to one main call-to-action, as multiple calls-to-action can actually decrease the overall effectiveness of your postcard.


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