Benefits of Printing and Mailing Postcards

There are many ways to promote your business, but one effective method is postcard marketing. This tried-and-true marketing tool is affordable and easy to use. Postcards are great for local businesses, such as restaurants, laundromats, and real estate agents. Using a postcard campaign can help you reach your target audience and generate new customers.


A good postcard is simple, clear, and compelling. It can be designed to capture the attention of your potential customers within a few seconds. This is important because, according to neuroscience studies, people have a short attention span. If your postcard is too long and complex, your prospects will lose interest. Postcards should contain only the necessary information and a call to action.

Postcard is an effective way to advertise a special offer or discount. They can be printed with a coupon that encourages the recipient to visit your store, or they can include a code that allows recipients to save money on an order at your restaurant. You can even add a QR code to your postcard so that it can be scanned with a smartphone and taken directly to your website.

The smaller size of a postcard makes it easier and cheaper to produce than a flyer or brochure. In addition, postcards are cheaper to mail than a letter when sent at bulk third-class rates. The savings can be even greater when your mailing list is NCOA and CASS certified, which standardizes addresses and removes duplicates.

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